The Great British Baking Show

The anticipation for a new season of The Great British Bake Show is almost as strong as its popularity. Its warm, wholesome tone, standout bakes, and quirky contestants make it a refreshing watch every year.

To build on that excitement, the PBS social team commissioned a series of graphics to help drive pre-season buzz. All visuals and illustrations were created in-house, designed to capture the charm and personality of the show. The final set supported daily posts over the course of a month, helping sustain momentum and build excitement leading into the premiere.